NOW

NOW

OS : android Size : 16.32 MBVersion : Varies with device

Updated : December 18, 2025

appIntroduction

Launching Your NOW Experience

NOW is a video streaming application that provides on-demand access to a vast library of entertainment. Its primary purpose is to deliver a comprehensive selection of TV shows, movies, and live sports directly to users' devices. What sets NOW apart in the crowded streaming market is its flexible, pass-based membership model, allowing users to subscribe only to the content they want—such as Entertainment, Cinema, or Sports—without a long-term contract. This approach offers a tailored and often more affordable alternative to traditional, all-inclusive subscription services.

NOW

Exploring NOW: Core Experience Overview

NOW

Usage Context, Theme, or Application Scenario

The app is designed for the modern viewer who values choice and convenience. It transforms any compatible device into a personal entertainment hub, perfect for binge-watching a new series, catching a blockbuster movie, or streaming a live sports match as it happens. The experience is built around instant access, removing the need for a conventional TV setup or a rigid, expensive cable package.

NOW

Core Functions or Mechanics

As a utility for content consumption, NOW’s core functions are centered on discovery and playback. Users can browse a categorized content library, search for specific titles, and manage their membership passes. The app’s mechanics involve streaming high-quality video over an internet connection, with features like downloadable content for offline viewing, personalized watchlists, and continuous playback across different devices.

NOW

Who Built NOW and Where You Can Use It

Developer or Company Background

NOW is developed and operated by NOW Entertainment Limited, a subsidiary of Sky Group, one of Europe's leading media and telecommunications companies. Sky, now part of the Comcast corporation, has decades of experience in curating and broadcasting premium content, which forms the foundation of the NOW service and its extensive content library.

Platform Availability and Access

The NOW app is widely accessible across a multitude of devices. It is available for download on iOS and Android smartphones and tablets, popular web browsers, certain smart TVs (e.g., Samsung, LG), streaming sticks (e.g., Amazon Fire TV, Roku), and gaming consoles (e.g., PlayStation, Xbox). System requirements are minimal, primarily needing a stable broadband connection. Access to content requires creating an account and purchasing one or more of the service’s membership passes.

Key Features and Functional Design of NOW

Content Membership Passes

The foundation of NOW is its modular subscription system. Instead of one fixed package, users can choose from passes like Entertainment, Cinema, Sports, and more. This allows for a highly customizable experience where you pay only for the genres you actually watch. Users can easily add, change, or cancel these passes monthly through their account settings, providing significant financial flexibility.

Extensive On-Demand Library and Live TV

This feature provides the core value: the content itself. The on-demand library includes thousands of box sets, from recent seasons to classic series, and a large selection of movies. For live events, particularly sports, the app offers live streaming of dedicated channels. Users interact by browsing by genre, popularity, or using the search function, then simply selecting a title to begin streaming instantly.

Download and Watch Offline

This function solves the problem of limited or expensive mobile data, or a lack of internet access while traveling. Users can download selected movies and TV episodes directly to their mobile device within the app. This creates a personal portable library that can be watched anytime, anywhere, without needing an active internet connection, maximizing viewing convenience.

Multi-Device Continuity and Profiles

NOW enhances the user experience by allowing seamless switching between devices. You can start watching a show on your TV and later pick up exactly where you left off on your tablet. The optional user profile feature lets different members of a household maintain their own watchlists and viewing recommendations, keeping everyone’s experience personalized and separate.

User Feedback and Practical Highlights

  Flexible Membership: The pass-based system is frequently highlighted as a major advantage, praised for its lack of long-term commitment and cost-effectiveness.

  Content Library Strength: Users consistently note the strong and current selection of HBO, Sky Originals, and Premier League sports as a key reason for subscribing.

  Streaming Quality: Playback is generally reported to be stable in HD, though some users note that streaming quality for live events can occasionally be dependent on internet stability.

  Interface Usability: The app’s interface is considered clean and intuitive, making it easy to find and discover new content to watch.

  Device Compatibility: Its wide availability across numerous platforms is seen as a significant practical benefit for households with multiple device types.

Why NOW Is Worth Trying

NOW is best suited for cord-cutters and entertainment fans who want a premium selection of TV, movie, and live sports content without the burden of an annual contract. Its primary strength is the unparalleled flexibility it offers through its unique pass system, putting users in complete control of their subscription and spending. Coupled with a robust content library, reliable performance, and excellent cross-device functionality, NOW delivers exceptional practical value as a leading à la carte streaming service. For anyone seeking a tailored and modern way to watch, NOW is undoubtedly worth a try.

More
appInformation
  • Owner : Sky UK Limited
  • System : android
  • Category : Entertainment
  • Update Time : December 18, 2025
  • Version : Varies with device
  • Package ID : com.bskyb.nowtv.beta
LatestUpdate